Data-driven marketing leader
Hi there 👋 I’m Paul. I’ve spent 8+ years driving demand, optimizing campaigns, and growing B2B and SaaS brands that make an impact.
Senior Performance Marketing Manager
@ Robin Powered, Inc
My initial big project at Robin was a complete website redesign, which led to a significant 56%Â increase in site conversions once completed. Since then, I've managed and optimized multiple paid and organic campaigns.
Marketing Director
@ Pathways
I was brought on at Pathways to help grow Pathways at Work, a new B2B business line dedicated to mental health services. In the first year, we were able to grow from $20k to $5 million in open pipeline.
Brand &
Marketing Manager
@ SumnerOne
My first main role in B2BÂ marketing came at SumnerOne. Initially hired to manage a company rebrand, my role significantly expanded over time, eventually leading and managing a marketing team of five.
Skills
Data analytics
GTM planning
LinkedIn and Google Ads
CRO
AIÂ optimization
ABM
Education
University of Missouri – St. Louis
B.S. in Business Administration (Marketing)
Graduated Dec 2016